What PRs Get Wrong About Summer Campaigns - and How to Fix It

By Nadia El Meallem

Summer is a prime time for brand storytelling, but standing out in a crowded season takes more than just timing. It takes strategy, cultural awareness, and assets that truly land.

Working with fashion and lifestyle brands, one of the most effective approaches I’ve found is to tap into relevant moments that audiences and editors are already paying attention to. For example, Wimbledon isn’t just a major sporting event, it’s also a style moment. Brands with the right product can position elegant summer looks, accessories, or footwear as perfect for the event, while also exploring celebrity gifting opportunities for talent attending.

So how do you make your campaign stand out?

3 quick lessons:

1. Plan early. Summer issues and event coverage are often planned months ahead. Make sure your visuals, spokespeople and assets are ready to go.

2. Tie into real moments. Whether it’s Wimbledon, festival season or the summer travel boom, root your story in something timely.

3. Make it visual. Clear messaging paired with eye-catching imagery still wins with editors and audiences.

Summer is noisy, but for brands who plan well and stay culturally relevant, it’s full of opportunity.

If you’re working on a summer campaign and want to make it media-worthy, feel free to get in touch.