London based lifestyle brand Bluemint has launched its first menswear pop-up at Selfridges London. The new pop-up will be open for a month and the brand will continue selling at Selfridges for its upcoming seasons. Presenting the most comprehensive collection of Bluemint’s menswear products in London, from the iconic print swim shorts through to contemporary shirts and collections of staple accessories. Bluemint's first UK Flagship store opened in London’s King’s Road last year, the brand’s planned retail expansion also saw store openings this year in Forte Dei Marmi, Milano Maritima, Mykonos and Istanbul Airport. Designed and developed by Bluemint’s in-house retail design team. The pop-up is located at the Men’s Bodywear section and presents a clean and modernist aesthetic in line with Bluemint’s global store designs. In the UK Bluemint is stocked by major accounts including Harvey Nichols and Harrods. Bluemint has garnered an international appeal with stores present in premium locations such as Capri, St.Tropez, Istanbul and Bodrum.