London based lifestyle brand Bluemint has launched its first menswear pop-up at Selfridges London. The new pop-up will be open for a month and the brand will continue selling at Selfridges for its upcoming seasons. Presenting the most comprehensive collection of Bluemint’s menswear products in London, from the iconic print swim shorts through to contemporary shirts and collections of staple accessories. Bluemint's first UK Flagship store opened in London’s King’s Road last