YouGov releases global ranking of Brits’s favourite destinations in 2022
Premier Inn leads our top travel brands in the UK (39.9)
Consumer affinity over the last year was also strong for runner-up British Airways (BA)
Three hotel chains earn a spot in the top ten this year, with Hilton and Marriott joining Premier Inn
Premier Inn tops YouGov’s 2022 Brits favourite destination for the UK with an Index score of 39.9. The hotel chain operator saw its third-quarter sales rise by 3.1% for UK hotels and expects sales in the country to fully recover this year.
The rankings are compiled using data from YouGov BrandIndex - which measures consumer perceptions toward brands on a daily basis - we determined our Travel Brand Ranking based on each brand’s average Impression score over the course of the last year. Impression is a measure of whether a consumer has a positive or negative impression of a brand.
Consumer affinity over the last year was also strong for runner-up British Airways (BA) which tends to perform well in YouGov’s rankings. Taken together with Premier Inn, the two travel brands demonstrate that there’s a place for both quality and value in our Impression ranking.
The only two other airlines to make the ranking this year are Emirates (27.4) and Virgin Atlantic (24.1). London Heathrow Airport (LHR) sits at number eight on the list with an Impression score of (22.7). The airport announced a decade-long initiative - Heathrow 2.0 Connecting People and Planet—to focus on net zero aviation and on ensuring the airport is a great place to work.
Three hotel chains earn a spot in the top ten this year, with Hilton and Marriott joining Premier Inn. Hilton was recently recognised as one of the World’s Best Workplaces by Fortune, ranking third on the list and the only hospitality company to earn the honour.
Three travel agencies make this year’s ranking led by Booking.com (26.4) in the number five spot and TUI (20.9) and Tripadvisor (20.5) in at nine and ten, respectively.