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Auerbach & Steele’s Top Tips for Children’s Eyecare and Eyewear.

Shopping for eyewear for children is never an easy task. Auerbach & Steele, the renowned optical practice in Chelsea, has a specialist children’s department, which offers a wide choice of colourful and fun frames for the younger wearer. Having recently moved to larger premises, the new store offers a contemporary, sophisticated environment with over three floors dedicated to retail and three state-of-the-art consulting rooms. Gail Steele, Founder of Auerbach & Steele says: “We understand that getting your first pair of glasses can be a daunting experience for a young person and of course, their parents. Identifying any issues early is crucial and we strongly recommend having your children’s eyes tested annually. Here at Auerbach & Steele, we use eye charts featuring objects rather than letters for those who cannot yet read. We also make testing fun by using specially designed games. Most importantly, we take the time to look at each child holistically.” The College of Optometrists states that treatment for a lazy eye is most effective before the age of seven. This condition is often hereditary and is not always immediately obvious. Furthermore, one in five teenagers is short sighted, with the condition usually starting between the ages of six to thirteen. Headaches and squinting may be signs of a problem with children’s eyesight. An annual eye examination means conditions can be identified and treated early. Children’s eyes are also far more susceptible to UV damage than adults because the clear lens in their eyes is not yet fully formed. This allows 70% more UV rays to reach the back of the eye, causing permanent damage. Wearing sunglasses regularly when young can prevent UV related eye issues developing later in life. Auerbach & Steele offers a host of colourful, fun and quirky sunglasses for our younger customers and can also fit sunglass lenses in our optical frames too. Our top tips: Book your children in for an annual eye examination– it’s as important as taking them to the dentist every year Opt for frames that make your child feel good about wearing them Look for frames that come with safety lenses as standard for your children – ours do! Ensure they are properly fitted Specialist frames are available for sports but contact lenses can be dispensed too – always get advice from a reputable optician. Ensure your children wear sunglasses regularly For more tips, visit Auerbach & Steele on 123 King’s Road in Chelsea, London. The renowned optical practice recently unveiled its new Children’s Department, which features a range of stylish and well-designed spectacles and sunglasses. Visitors to our children’s department can watch frames being glazed by our technician in our glass-walled workshop.

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